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michael lazerow @lazerow NEW YORK CITY

Chief Strategy Officer, Salesforce. CEO/Founder: Buddy Media,, U-Wire/Student Advantage, Lazerow Ventures.

824 Following   26,384 Followers   12,228 Tweets

Joined Twitter 4/27/07

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This is killer tech. #lazventures
Thank you @CindygRobbins @LeylaSeka for your leadership! Amazing vision for gender equality.
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"PIXELS made my soul cry. I hate all things now. Nothing will ever be good again."
And thx @MediaREDEF for finding it. 💰💰💰This is brilliant storytelling. It reaffirms my unyielding belief in humanity. And writers. In 140 characters.
Wow! #lazventures company @JSwipe makes @FallonTonight w/ @jimmyfallon last night!
Ex Machina!!! 👍👍👍Hey New Yorkers! @ElleKingMusic playing tonite at @bowerypresents. She's the best.
Much needed three points for both @NewYorkRedBulls and @NYRBII. Furthermore congrats to @Speedy_CcC for his debut and great performance!!
Retweeted by michael lazerow@howardlindzon @kasslazerow @oslodad2 @WagWalking same breed!
Well said. And well designed. add a picture of a scantily clad lady or soccer star. 👍 your office should look more like the local pub:
Retweeted by michael lazerowToday's news formula: 1) State an opinion 2) Find data from esoteric study to support it 3) Quote like-minded talking head to bring it homeCongrats to @SoftBankVC on a great run! This strategy makes sense and I wouldn't bet against @nikesharora.
Wow. I did not expect that. At all. #mindblownAlways a pleasure to run into you regardless of the city. Hope you had a nice night. had no idea that so many of my friends and colleagues were experts on global nuclear diplomacy.Iran deal relies hugely on the IAEA. My story on who runs it, what it does, and what critics worry about
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Reminds me of @cdixon's 2012 post on maximizing capacity utilization as startup premise's the math behind why it makes sense to take the initiative in life (jobs, dating, etc)
"7 Days in Hell" is the funniest things I've seen in a long time. Tennis has never been more disturbing.
Retweeted by michael lazerowWhat if I told you... that '7 Days in Hell' is a flawless '30 for 30' parody?
Retweeted by michael lazerow"7 Days in Hell" has forever changed my relationship with @Wimbledon ... officially changed to "It's complicated"
Andy Samberg's "7 Days in Hell" is the best/worst. Specially if you love tennis. And dick jokes. And actual dicks.FYI ... May not want to watch it with your 13 year old. It's nuts. Everywhere.
Well said. Love.
The future of flying: RAMPANT BUTT TOUCHING! re: @Dreamforce almost sold out; @foofighters are back! >That was fast! #RoadToDF15 #DF15 @lazerow @jtaschek
Retweeted by michael lazerow.@NewsWhip: "In June,@Mashable was only top 5 May publisher to grow their total considerably."
Retweeted by michael lazerow@shallowabyss no worries! May none of your wife's dreams (from last night) come true! @Violetsouffle@Violetsouffle @shallowabyss Good luck welcoming the new little one into your lives! Be well.Thanks to everyone for participating in our #SalesforceChat today! Stay tuned, we'll announce the winner of the Apple Watch tomorrow.
Retweeted by michael lazerow@Violetsouffle @shallowabyss SLACKER!Don’t be silly. I love doing it and @salesforce provides the freedom to experiment! May the Salesforce be with you! what’s your rx?Going to wrap up this #SalesforceChat! Thank you to everyone for participating. We really appreciate it! THANK YOU!Thx! We believe it’s our obligation to share our vision for the future. as the GREAT Arthur Ashe said, "Success is a journey, not a destination. The doing is often more impt than the outcome.” #SalesforceChatA7 Deliver products that create real value AND a vision for the future to create long-lasting customer relationships. #SalesforceChatA7 You hear our vision. #salesforceChatA7 When you come to a Salesforce event, you don’t sit through a series of presentations of what we have to offer. #salesforceChatIs this a real thing? one! Q7: How important it is to have a marketing “vision”? How do you go about developing a vision or strategy? #SalesforceChat.@lazerow In-person educational workshops have been successful. Educating is strong positioning. Trust building & personal. #salesforcechat
Retweeted by michael lazerowA4: more and more disappointed in organic reach via Facebook. Used to be at the top for B2C now it's at the bottom #SalesforceChat @lazerow
Retweeted by michael lazerowA6 I should have periscoped this chat but that would have forced me to get dressed for the day. #SalesforceChat we are encouraging bloggers to post more fun content, with a business edge — hoping the audience appreciates it #salesforcechat
Retweeted by michael lazerowHearing that a ton of marketers are using @periscopeco for events. #SalesforceChat@lazerow @serenawilliams #SalesforceChat What an ace. I knew it all along. :)
Retweeted by michael lazerowQ6: What new things have you tried recently? Were they successful? #SalesforceChatHow many marketers know @xRpMx13? If not, get to know him. He represents the future of marketing. #SalesforceChat@lazerow just sitting here soaking it all up 😉 appreciate the tweets
Retweeted by michael lazerowA4 We sometimes use Twitter for #SalesforceChats!And a big congrats to @serenawilliams for advancing to the finals at Wimbledon today! #SalesforceChat@lazerow @salesforce Twitter is most effctve for Custmer Intrction/engemnt. many SM Suite effective in managing interactions #salesforcechat
Retweeted by michael lazerow@lazerow A4: At #CNX15, @MarketingCloud saw a large movement to Instagram and Periscope. Those are social channels to watch. #salesforcechat
Retweeted by michael lazerowFacebook and Twitter are also proving to be productive stocked ponds for B2B marketers as well. What social networks have been the most successful for you? #SalesforceChatA3 We also measure production/efficiency: Time taken to prod, prod costs, promotion costs, organic v paid and LCV #salesforceChatA3 For social: shares, clicks, vids watched, followers, engagement per post and all the lead gen/conversion ones above #salesforceChatA3 For lead gen: Downloads, # of new leads, quality of leads, pipe generated and influenced, rev attribution, conv rate #salesforceChatA3 For web/blog/email: PVs, UVs, avg time on site, % returning visitors, bounce rate, comments, subs, engagement metrics #salesforceChatA3 Most of our metrics involve pipeline in some way. But we also have marketing metrics that matter. #salesforceChatHoly cow, @salesforcedo, chill out. There are ways to participate in a twitter chat. Spamming the feed like that isn’t one. #salesforcechat
Retweeted by michael lazerowJust having some fun here ... Trying to get the convo flowing. And they're relevant. came up with it. Ouch! I went off script. #SalesforceChat of course. and kanye. and the future unborn ones. #salesforceChatBe where the customer is and market there #SalesForceChat
Retweeted by michael lazerowOK. Q3: What marketing metrics are most important to your organization and why? #SalesforceChat@lazerow Splurge! Just hire the whole family. With that kind of social klout, SOMETHING good is bound to happen…. right…?? #SalesForceChat
Retweeted by michael lazerowThey are all up your wheelhouse Rich! #SalesforceChat the unborn one just to delay for a while the nightmare
Retweeted by michael lazerowBONUS QUESTION: Which Kardashian would you hire as your company spokesperson if you had to hire one of them? #SalesforceChatA2 Journeys are so hard b/c you first need to integrate all your data… #SalesforceChat@barry_chandler You are also a fan of Bourbon. So I take your fandom comment lightly. #SalesforceChatA2 And in terms of effectiveness, email, search and events are our workhorses. VIDEO is the best format for us. #salesforceChat@lazerow #salesforcechat A2 SMS is great when used sparingly. I love when my dentist + salon confirm appts using SMS instead of calling me.
Retweeted by michael lazerowA2 Plan, personalize, and optimize the customer journey. And go wherever the customer is. #SalesforceChatA2 We execute across channels but we THINK along the lines of customer journeys. #SalesforceChat@barry_chandler Watch Simon Sinek’s Ted talk about the Why … AWESOME. #SalesforceChat@barry_chandler agree. products and services change, pivot and evolve. purpose stays the same.Q2: What channels have been most effective for you in reaching customers who are “always-on”? #SalesforceChat@ZacharyJeans Do you have solid examples of that?.@barry_chandler Well said. The story of Salesforce as agent of social change is as imp to as the breadth of our products. #salesforceChatSometimes easier said than done. #SalesforceChat (I think Shakespeare said that as well)Much of the work we’re doing at @salesforce is around mapping customer journeys to business goals. #SalesforceChat@lazerow #salesforcechat A1 It's really important to look at trends in customer service q's. If customers are asking about it, they care.
Retweeted by michael lazerowCustomers want to see a vision for the future, not just our current offering and product roadmap. #SalesforceChat#SalesforceChat A1 figure out what customers care about and use that context to inform any interactions you have with them. @lazerow
Retweeted by michael lazerowSuccessful customers are the best marketers of Salesforce’s products and services. Customer success is key. #salesforceChat.@asmageorge "Listen to many, speak to a few." -William Shakespeare once said in a #SalesforceChat@theKristencobb Thx for joining!And please be sure to use the #SalesforceChat hashtag if you want to join in on the conversation. Thx!Q1 Customers today are connected & empowered - how do you ensure they are at the center of your marketing strategy? #SalesforceChatWell, with that intro, here we go! Thanks for participating. And I apologize in advance for the typos. #SalesforceChatExcited for today's #SalesforceChat with Michael @Lazerow on digital marketing - starting in 5 MIN!
Retweeted by michael lazerowIn the strangest of places if you look at it right in a while you get shown the light …I was just at #starbucks yesterday and pointed that out to my friend! I loveeeee @NourishSnacks!
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